articles

it’s always a good time to feed your brain

Written by ska works CEO, Sara Adams, these articles are a way to utilize her experience to make marketing work for your organization. Also check out the resources page for links to external, well, resources.

Marketing on the Cheap
It's a bit of the chicken and the egg scenario... You want to invest in marketing expertise to grow your business, but you need to grow your business before you can afford to hire marketing expertise. This article gives you some ideas for things you can do on your own, including some common pitfalls to avoid. Read it now! (PDF)

Creating a Productive Home Office
Small businesses and sole proprietorships are popping up in record numbers. Whether you followed a dream or got creative out of necessity, many of us are leaving the cubical farms for the home office. And while it sounds good on paper, it comes with its own unique challenges. Here's how to tackle them. Read it now! (PDF)

Lions and Tigers and Social Media. Oh My
Social media... A dangerous medium? Just for teenagers? Thinking of it that way makes it easy to disregard it as a viable marketing medium. Not so fast. This article outlines the five things you should know before jumping in. Read it now! (PDF)

There's No Such Thing as "Recession-Proof"
As our jobs and retirement funds are constantly threatened, it can be tempting to seek out a way to minimize the risk. Download this article to find out what lessons we can learn from basic economics to improve our professional "position." Read it now! (PDF)

Growing the Business When the Business is You
When you work for yourself – and we all do in a sense – you need to take the time to advance your career. In this article, I outline three easy ways to get started. Read it now! (PDF)

How Valuable is Your Business?
You've been building your business around some core values that are compelling to your customers and unique from your competition. This article provides a systematic approach to figuring out what those values are, and capitalizing on them. Read it now! (PDF)

It's Good to Be in PR
With all the bad press PR pros have been receiving lately, it can be tempting to loose faith. But I think there are some compelling reasons why this just might be the best time to be in public relations. Read it now! (PDF)