As seen on Chuck Sink Link Blog Will Pinterest Work For Your Business? Several people have asked me if Pinterest is the “new” Twitter, or what is that new icon by Facebook and Twitter, that says Pin It? Would it work for my business? I am always trying to find ways to bring more exposure [...]
read moreYour reaction to change may be the key to success – or failure! – for your business. Regardless of how hard we try, there are certain changes that we have no control over. No one may be more aware of that these days than the brick and mortar bookstore. Big box and independent alike came [...]
read moreAre you a gracious competitor? The ladies of ska works have attended several networking events recently and with more to come we felt this issue had to be addressed. What do you do when you meet the competition face to face? Are They Really Competitors? The title “Marketing Agency” can mean different things to people. [...]
read moreThree Simple Rules to Communicating on Social Media Marketing We are taught from an early age that our tone of voice can change the meaning of a sentence or a word to the person we are communicating with. We also come to recognize personalities that we are compatible with or not. This becomes more complicated [...]
read moreHow do you make sure your audience is always happy to see you? One of the questions we almost always get when talking about email newsletters is, “How often should I send them?” Like most things in marketing, the short answer is, “It depends.” Consider these factors when determining the frequency of your outreach: How [...]
read moreAs of April 2011 there are over 3 Million users on Foursquare, the day that Facebook launched their new “Places” app, membership to the social check in site sky rocketed! So, how are consumers using the site? All you need is Foursquare and a cell phone. Download the application to your smartphone, link it to [...]
read moreWhat You Need to Know About Getting “Published” For many organizations, one key measure of marketing success is getting written about in the president’s favorite publication. If this sounds familiar, there’s a few things you should know before you get started: Do the Work. When the media had newsrooms full of staff to uncover, develop [...]
read moreHow do you know if social media is right for your business? For a medium that’s been around for nearly a decade and measures its participants in the billions, there’s still a lot of confusion around whether social media is right for business (and specifically, yours). Here’s a quick test. Do you have the time? [...]
read moreMaking a Decision about Your Go-To-Market Strategy Here in NH we have an annual frenzy from local businesses to be voted “Best in NH” in their respective categories. When voting opens, you see “Vote for Us!” signs around the state. Before you throw your hat in the ring, consider this… You’re either in business to [...]
read moreWhy Raising the Bar for Everyone Can Help You Finding an ethical vehicle repair shop is tough. Having had the good fortune to find one recently, we heard the owner say, “I can’t believe the stories my customers tell me about my competitors – but all the better for me!” … are you sure? Why [...]
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