Are your filters working for your business? In writing our latest job posting, ska works decided to practice a little “enlightened recruiting” and see what was out there for job listings in our industry. The unfortunate advantage of an economic downturn is that you don’t have to be terribly good at recruiting to get a [...]
read moreska works seeks an ambitious individual to exceed expectations in the role of account executive. We are a small but powerful team, seeking to improve the state and perception of marketing one client at a time. If you want to make a big impact, if you want to become part of a close knit team [...]
read moreHow do your balance their needs and yours? Like most difficult questions, we believe the answer to this one is, “It depends.” And to provide some clarity to your particular situation, here’s what we think it depends on… What Kind of Business You’re In. Do you sell a commodity (i.e. compete for business mostly on [...]
read moreAs seen on Chuck Sink Link Blog Will Pinterest Work For Your Business? Several people have asked me if Pinterest is the “new” Twitter, or what is that new icon by Facebook and Twitter, that says Pin It? Would it work for my business? I am always trying to find ways to bring more exposure [...]
read moreYour reaction to change may be the key to success – or failure! – for your business. Regardless of how hard we try, there are certain changes that we have no control over. No one may be more aware of that these days than the brick and mortar bookstore. Big box and independent alike came [...]
read moreSending the right message to potential customers. After having an initial meeting with a prospect, they followed up with a second call to ask, “How do we get started?” It was the kind of call you always love getting, but as the business owner rationalized why they picked ska works out of the agencies they [...]
read moreCan you learn a talent you’re not born with? It’s the age-old nurture versus nature question, right? But when it comes to marketing your business, you may be wondering if you can develop a talent that you really need to do your job. At ska works, we say, “yes!” … with these three important elements: [...]
read moreAre you a gracious competitor? The ladies of ska works have attended several networking events recently and with more to come we felt this issue had to be addressed. What do you do when you meet the competition face to face? Are They Really Competitors? The title “Marketing Agency” can mean different things to people. [...]
read moreThree Simple Rules to Communicating on Social Media Marketing We are taught from an early age that our tone of voice can change the meaning of a sentence or a word to the person we are communicating with. We also come to recognize personalities that we are compatible with or not. This becomes more complicated [...]
read moreHow do you make sure your audience is always happy to see you? One of the questions we almost always get when talking about email newsletters is, “How often should I send them?” Like most things in marketing, the short answer is, “It depends.” Consider these factors when determining the frequency of your outreach: How [...]
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