How do your balance their needs and yours? Like most difficult questions, we believe the answer to this one is, “It depends.” And to provide some clarity to your particular situation, here’s what we think it depends on… What Kind of Business You’re In. Do you sell a commodity (i.e. compete for business mostly on [...]
read moreAs seen on Chuck Sink Link Blog Will Pinterest Work For Your Business? Several people have asked me if Pinterest is the “new” Twitter, or what is that new icon by Facebook and Twitter, that says Pin It? Would it work for my business? I am always trying to find ways to bring more exposure [...]
read moreSending the right message to potential customers. After having an initial meeting with a prospect, they followed up with a second call to ask, “How do we get started?” It was the kind of call you always love getting, but as the business owner rationalized why they picked ska works out of the agencies they [...]
read moreCan you learn a talent you’re not born with? It’s the age-old nurture versus nature question, right? But when it comes to marketing your business, you may be wondering if you can develop a talent that you really need to do your job. At ska works, we say, “yes!” … with these three important elements: [...]
read moreAre you a gracious competitor? The ladies of ska works have attended several networking events recently and with more to come we felt this issue had to be addressed. What do you do when you meet the competition face to face? Are They Really Competitors? The title “Marketing Agency” can mean different things to people. [...]
read moreThree Simple Rules to Communicating on Social Media Marketing We are taught from an early age that our tone of voice can change the meaning of a sentence or a word to the person we are communicating with. We also come to recognize personalities that we are compatible with or not. This becomes more complicated [...]
read moreAs of April 2011 there are over 3 Million users on Foursquare, the day that Facebook launched their new “Places” app, membership to the social check in site sky rocketed! So, how are consumers using the site? All you need is Foursquare and a cell phone. Download the application to your smartphone, link it to [...]
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