Are your filters working for your business? In writing our latest job posting, ska works decided to practice a little “enlightened recruiting” and see what was out there for job listings in our industry. The unfortunate advantage of an economic downturn is that you don’t have to be terribly good at recruiting to get a [...]
read moreska works seeks an ambitious individual to exceed expectations in the role of account executive. We are a small but powerful team, seeking to improve the state and perception of marketing one client at a time. If you want to make a big impact, if you want to become part of a close knit team [...]
read moreYour reaction to change may be the key to success – or failure! – for your business. Regardless of how hard we try, there are certain changes that we have no control over. No one may be more aware of that these days than the brick and mortar bookstore. Big box and independent alike came [...]
read moreHow do you make sure your audience is always happy to see you? One of the questions we almost always get when talking about email newsletters is, “How often should I send them?” Like most things in marketing, the short answer is, “It depends.” Consider these factors when determining the frequency of your outreach: How [...]
read moreWhat You Need to Know About Getting “Published” For many organizations, one key measure of marketing success is getting written about in the president’s favorite publication. If this sounds familiar, there’s a few things you should know before you get started: Do the Work. When the media had newsrooms full of staff to uncover, develop [...]
read moreHow do you know if social media is right for your business? For a medium that’s been around for nearly a decade and measures its participants in the billions, there’s still a lot of confusion around whether social media is right for business (and specifically, yours). Here’s a quick test. Do you have the time? [...]
read moreMaking a Decision about Your Go-To-Market Strategy Here in NH we have an annual frenzy from local businesses to be voted “Best in NH” in their respective categories. When voting opens, you see “Vote for Us!” signs around the state. Before you throw your hat in the ring, consider this… You’re either in business to [...]
read moreWhy Raising the Bar for Everyone Can Help You Finding an ethical vehicle repair shop is tough. Having had the good fortune to find one recently, we heard the owner say, “I can’t believe the stories my customers tell me about my competitors – but all the better for me!” … are you sure? Why [...]
read moreThe Sometimes Painful Truth of Business Progress Producing content that’s engaging to your target audience (e.g. articles, tools, videos, etc.), has the power to generate awareness, shorten sales cycles and increase customer loyalty. So why haven’t you created any? Here are some common hurdles and how to overcome them: I Don’t Know Anything Worth Sharing. [...]
read moreIt’s the (Not-So) Secret to Success The irony of avoiding failure is that doing so will keep you from ever achieving success. When a toddler is learning to walk, we encourage them at every fall because each tumble brings them closer to those first steps. It can be counter-intuitive, but it’s important to foster a [...]
read more
