what we do

sounds cheesy, but we really like helping you achieve your business goals

advertising
Perhaps the oldest marketing vehicle, advertising has taken a lot of flak recently for being a dying medium – tuned out by most consumers. But with industry spending estimates in the hundreds of billions of dollars every year, it can’t be all bad. It just takes creativity to stand out from the crowd. And, luckily, we have that in spades.

Want to place an ad? We can:

• Build a media plan to determine the best publications to reach your target audience
• Design print, web or outdoor ads that incite action
• Work with you to assess results

branding/positioning strategy
The term “brand” is overused and often misunderstood. At ska works we believe a company’s brand is made of every interaction that company has with the world – both internal and external, and both deliberate and unintended.

Brands create powerful relationships with consumers. Generic over-the-counter medicines offer the exact same product at a lower cost. And yet, the branded versions remain the top-sellers.

So is your brand saying something compelling? Something different than your competitors? Something true to who you are? We can develop a brand for your organization that will allow you to answer all three of those questions with a resounding, “Yes!” and ultimately compel customers to buy your product again and again.

Our strategic positioning engagements include:

• Market assessment
• Deep understanding of your organization and its goals
• Development of a brand that will resonate

collateral creation
Brochures, letterhead and business cards – oh my! You know you need them to do business, but that doesn’t make them magically appear. Whether you’re just launching a company or product or you’re looking for a fresh face on old materials we can provide the design, copywriting and even printing services you need.

We’ll give your collateral:

• Compelling copy
• Consistent, professional design
• Quality, cost-effective printing

direct mail
Albeit more expensive than email marketing, sometimes there’s nothing more compelling than putting something tangible in the hands of your target market. It can allow them to truly experience your brand in ways that other mediums fall short. And when used in conjunction with interactive initiatives, direct marketing campaigns can yield powerful results.

Our direct marketing solutions are:

• Customized to your business
• Produced and executed within your budget
• Designed to provide success metrics

email marketing
An email address is the bit of personal information your prospects are most likely to divulge. But then what? How do you sell them without spamming them? How you speak to customers and prospects is unique to your business, so let’s build a strategy together. If you haven’t tried email, we strongly encourage you to give it a try! It’s not only inexpensive, but the results are incredibly trackable too.

Our email solution is:

• Designed to achieve your objectives
• Template-based to provide cost and time efficiencies
• Trackable in real-time

event marketing
You’ve reserved your space at the latest industry event… now what? If you think your target audience is gleening over advertisements, wait until you try to pull them into your booth. We’ll help you create a presence and strategy that will produce qualified leads for your company.

For your next event, we’ll help you:

• Design and produce a structure and/or signage
• Choose and procure appropriate and desirable tchotchkies
• Develop a system for gathering and following up on leads

market research
How big is the market? Is it growing? What are our competitors doing? What are the needs and motivations of our target audience? Or even – What question have I overlooked entirely? If these questions or others keep you up at night, maybe it’s time you commissioned us to create a comprehensive, succinct market report for you. And if they aren’t keeping you up at night… maybe they should.

With our market report in hand, you can:

• Make informed decisions regarding mergers and acquisitions
• Build a successful product roadmap
• Gain a competitive advantage

pay-per-click and search engine optimization
Regardless of industry or product, most customers are going online at some point during the purchase decision process. Make sure you’re part of the consideration set through organic and paid initiatives. Not sure where to start? Don’t worry, we can help.

Our pay-per-click (PPC) and website optimization programs can:

• Improve your organization’s search ranking for relevant terms
• Increase brand awareness
• Quickly convert browsers to customers

public relations
In a world where consumers are getting increasingly skeptical of paid advertising, earned media placement can be a powerful tool. Writing a press release and submitting it to the wires used to be enough. But now that there is prolific accessibility to those services, you need to do more. And while there are no guarantees with media relations, we think you’ll like the return on investment.

Use our public relations prowess to:

• Get the word out about the exciting goings on at your company
• Generate unbiased, third-party reviews of your product(s)
• Increase awareness at a fraction of the cost of paid placements

website design
You know your customers are looking for you online – is what they see accurately reflecting the capabilities and caliber of your company? Or are they even finding you at all? If you don’t have someone on staff to manage your web presence, it can be an intimidating endeavor to undertake. We can not only bring your brand to life online and drive traffic to your site, but we can also be just a phone call away when you want to promote an event or new product – without the fixed overhead cost of an internal resource.

When you build your site with us, you’ll get:

• Expert design and copywriting
• Search engine optimization to improve your rankings
• Ongoing maintenance and update support